Noki

Noki is an up and coming fashion label designed by Jonathan 'JJ' Hudson.

THE ART BRAND OF NOKI CUSTOMISATION IS A STATEMENT AGAINST MASS PRODUCED FASHION BRANDING WHERE THE MERE TAKING, DIY STYLE OF A SECOND HAND GARMENT AND RE-WORKING IT INTO AN ETHICAL 'ONE-OFF' PIECE OF CLOTHING, CREATES THE NOKI ART. THIS ALONE IS PARALLELING THE ORIGINAL ESSENCE OF FASHION, BEING COUTURE. IT'S A CASE OF NOKI - COUTURE THE THROAT OF READY TO WEAR. THE FULL NOKI SILHOUETTE INVOLVES THE NOKI ROCK FROCK AND THE SOB- SUFFOCATION OF BRANDING MASK, THIS HAS BECOME KNOWN AS THE UNIFORM OF THE NOKIETTE- THE ALL NEW CULTURE JAMMER GRAND SLAMMER. NOKI IS WORLD FAMOUS, SOME MIGHT SAY INTER-CON-TA-MENTAL, FOR PIONEERING THE FASHION MOVEMENT OF CUSTOMISATION. FOR THE RECORD IT IS MUCH CLOSER TO THE PHILOSOPHIES OF CULTURE JAMMING COINED BY THE AMERICAN AUTHOR KALLE LASN, THE FOUNDER OF ADBUSTERS MAGAZINE